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Showing posts with the label market research industry

Market Research on 5G Technology in Transportation Industry

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  The world around us is changing at a breakneck pace. The transportation and logistics industry are two key segments that have faced a radical change in the past decade. These changes are driven by the need to communicate efficiently between consumers, businesses, vehicles and modes of transportation. They’re also influenced by political forces on different continents, and there’s a blockchain, which necessitates increased connectivity and real-time data exchange between distributed ledgers. The need to communicate more effectively is one of the key factors that boost market growth. Additionally,  5Gtechnology  could be the solution that powers the next generation of transportation industry operations. The  transportation industry  lags behind other sectors of the economy in terms of technology adoption; many of the systems in use today are based on designs that are 30 years old or older. Industry innovation is driven by compliance, not effectivenes...

Business Intelligence Tools and its implications on the Market Research Sector

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  Business Intelligence Tools have the ability to study key markets and their upcoming trends in an automated manner. The use of these platforms in market research and consulting firms are expected to redefine the overall structure of the market research industry . The introduction of ICT based segments like Artificial Intelligence and IoT within the research domain has defined the value of data. The inclusion of data management systems and market intelligence platforms is expected to restructure the present dynamics of the market research industry. Business Intelligence tools like spreadsheets, data mining software, etc help with data handling and overall optimization of trends. The use of these tools streamlines market research and secondary data collection. Some of the main business intelligence tools used within the market research sector include Microsoft Power BI, Tableau, etc. Contrarily, the introduction of AI-based market research platforms like the Global Market Data...